Accutron

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In developing the logo, we pursued two directions based on the company’s background. One referenced several species of flowers which we integrated into the letterforms. The second took us in a more abstract direction which attempted to merge the themes of film + botany. In the end, we chose the LP letterform with an illustration of a plant similar to Lilium iridollae. This plant was chosen for its historical significance and compelling story of discovery by Mary Gibson Henry, a pioneering botanist in the early 20th century. Her legacy and intrepid spirit was an inspiration in the founding of Lilium Pictures.
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